In less than two months I’ve gone from 4k monthly unique viewers to more than 33k, as well as Pinterest becoming one of my top five sources of traffic to my blog, directing nearly 4% of website visits. Beating the likes of Twitter (a platform I probably use the most to share my content) and sitting just behind Facebook, Instagram and direct traffic. I know it doesn’t seem like a lot in the grand scheme of things, but for a small blogger – like myself – this is a total game changer.
Having championed my little win on Instagram and Twitter I received a number of questions from other bloggers asking about how I’d managed to achieve this. Although I don’t necessarily write about blogging, I am one for supporting fellow bloggers, which is why I’m sharing my tips on how I made Pinterest work for my blog in 2019.
Before I get started I just want to clarify that I’m no expert, in fact, up until a few months ago I really didn’t understand the hype surrounding this platform, or the benefits of using it. It was actually Chloe of www.ladywritesblog.com who inspired me – with her one million unique viewers – to sort my Pinterest out. So, in this post I’m sharing tips that have worked for me. Some may go against what others say and some might not necessarily work for you. I wanted to put this together in the hopes that it helps other bloggers too.
Switch To A Business Account
Firstly, if you want to track your views and engagement you need to have a business account. To some of you this may seem pretty straight forward, but I did have a few people message me asking how you found out about views and monthly users. It’s free and easy to do, it’s very similar – if not the same as – when changing your Instagram account to a business account. If it doesn’t prompt you to do so when you login, it should be in your settings.
Make Your Boards Personal To You
Like I said I’m not Pinterest expert, so when I first set up my account I created numerous boards with no real reason behind them. I had no idea how this platform worked, so just created boards; some for the sake of it and others because I saw other pinners creating them. And guess what? They didn’t work, or generate any traffic and that’s because they weren’t personal to me, or my brand. I currently have 14 boards and each and every one of them are personal to me and my blog. I have fashion, beauty and skincare boards that complement my blog, as well as positive quotes and interiors that relate to myself and where I am in life. While the latter give my account personality, the others are an extension of my blog and keep my brand fluid.
Don’t Have A Dedicated Blog Board
Some people may say have a dedicated board for your blog, but personally this approach has never worked for me. Again, I’m not an expert, I’m just letting you know about my experience. It might be my images, or the fact I’m a smaller blogger, but the engagement has always been pretty low, if non-existent for these. What I do instead is upload my images in boards that complement, so my content is among others images. I find this gets my images seen more and I’ve found that this method generates both engagement and traffic to my blog.
Have you noticed that the majority of images on Pinterest are vertical? Have you also noticed that vertical videos are huge right now? Could be a coincidence? Personally I believe vertical images work better than landscape images, in fact, Pinterest even tell you to upload vertical images. So, keep that in mind if you’re shooting!
Pinterest Isn’t Always About Images
A BIG mistake I made when I first started pinning was not adding my URL to my images, or creating captions. Adding your URL is essential to driving traffic back to your audience and adding captions gives your images context. Plus, the majority of users come to Pinterest for inspiration, how tos and guides, so make sure your images stand out with eye-catching editorial. Also, an SEO trick I picked up is to capitalise the first letter of every word – it’s been proven that the majority of users are more likely to read this style of writing.
Numbers Aren’t Everything
I thought the only way to have a successful Pinterest account was to have loads of followers. I was wrong. Your followers don’t reflect on the amount of monthly views you could receive. I currently have 95 followers and I’m generating 33k monthly views. I find it really hard to gain new followers on Pinterest and if you do too don’t be disheartened. I guess it’s the one platform where followers really don’t matter!
Remember To Have Fun!
The moment I start to over analyse my social media accounts is the moment I stress and begin to think negatively. Yes, we’re all trying to reach goals, but it’s important to have fun along the way. The moment I begin to relax and throw myself into just having fun with my account and enjoy the content I pin, or upload is when I start seeing more and more results. Search for pins that inspire you, or focus on writing creative captions – whatever it is – have fun and don’t let it become a chore!
Take Five Minutes Each & Everyday
I know there are social media tools out there where you can schedule your Pinterest pins (Buffer is one of them if anyone is wondering), but I personally don’t see the point in that. I literally spend five minutes in the morning (usually when I’m waiting for the kettle to boil) and if I have the time I’ll spend another five minutes in the evening to pin (when the Big Bang Theory is on an ad break). During this time I make sure I pin images into all of my boards, so that my content/pins are spread across my whole profile. I just like to make sure there are new pin/s in each board every day to keep it fresh and current.
How do you find Pinterest? Do you have any recommendations? I’m always looking for new accounts to follow, so please leave your username and I’ll give you a follow! If you want to see my Pinterest account you can view it here.
Sarah Jayne x
Want more lifestyle, or opinion pieces? Check out my Girl Talk section here.