My Blogging Identity & How It Has Changed

My Blogging Identity & How It Has Changed

What is my blogging identity? Is a question I asked myself recently and I’ve been struggling to find the answer to. When I first started blogging more than three years ago I identified myself as a North East fashion and beauty blogger. To be honest, I didn’t know what kind of blogger I was, or what I wanted to be known as, all I knew was that these were the topics I was passionate about and topics I wanted to write about. Now, the blogosphere is so much more diverse than what it use to be. Blogging has changed a great deal and on the way I think I’ve changed too, so much so, that I don’t know how to identify myself anymore.

I love fashion and if you’ve been with me from the beginning you’ll know the style content I create now is far from what I use to post. In the beginning I’d post wish lists of clothes I wanted and celebrity collections that would launch in stores. You’d very rarely see an outfit post featuring me, or even a selfie on my Instagram feed. This was because I had no confidence in myself, or the way I looked. The same goes for my beauty posts. I would always capture the products and swatches, but never ever would I love a photo of me wearing them. Although I identified myself as a fashion and beauty blogger I always felt like a bit of a fraud because of my confidence issues.

This has changed massively. Over the years my confidence has grown and now I focus more on my style rather than fashion in general. I love experimenting with different looks in front of my camera and my shooting pals, Alice and Laura have really helped me – more than they know – with this. I’ve also gotten over the fear of my face and now I absolutely love creating better beauty content showcasing make-up and skincare products on my face, instead of on the back of my hand.

In between my blogging journey, well mainly last year, I lost my way a little. I kind of got sucked into saying “yes” to every opportunity that was thrown my way, which resulted in me creating content that I didn’t enjoy writing, or content that didn’t really go together. Now, I hope this doesn’t come across as ungrateful, because I’m really grateful for every single thing that’s ever come my way. It’s my fault that I lost my way, I was overwhelmed with everything and didn’t take a step back to see the bigger picture. I mean, you guys don’t want to read about a super cool event I went to, do you? Exactly, and I apologies for that. Now, I don’t go, or do anything I don’t want to, and because of this I’ve started writing a lot more personal and conversational pieces, which you guys seem to be loving.

So, I’m a blogger who talks about her personal style, skincare products and make-up items she is loving, and what’s going on in her life and the subjects she finds interesting. At the moment I say I’m a beauty and style blogger, but somehow that doesn’t feel quite right.

I’m struggling to find where I sit in the North East blogging community, nevermind the rest of the UK. I look at my blogging pals and others in the community and I’m so proud of them for creating a unique platform that can help, inform and inspire people, and I just look at myself and wonder what the hell it is I’m doing. I don’t have a niche and there’s nothing that sets me apart from anyone else. I don’t know, I guess I see so many people using their platforms for good, and I wish I could be apart of that.

Going forward I plan to think about my content more carefully. I have a BIG change coming soon and I can’t wait to start sharing with you all, because I think it’s a pretty important subject. I plan to share more brutally honest, personal posts because even if it helps one person it’s worth it, and I also want to share more of my life online, which will become clear pretty soon.

At the moment I haven’t got a clue who I am as a blogger, but I’m sure I’ll find myself along the way of this blogging journey.

How do you identify yourself as a blogger? Are you struggling to find your place in the blogging community?

Sarah Jayne x

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Skirt c/o TOBI | Images by Zest of Alice


  1. March 3, 2018 / 4:00 pm

    AH Sarah – I think your niche is YOU. I love reading your words and hear it in your voice. I love your gorgeous photography skills too. I think just write about anything you’re passionate about and all will be good.

    • March 4, 2018 / 9:26 pm

      Sam you have no idea how much you’ve made me smile <3 Thank you so much!!! xxx

  2. Aidan Hilton
    March 5, 2018 / 12:32 am

    Sarah Jayne Adams. You’re amazing. Your blog is amazing. What you have achieved and continue to achieve is amazing.
    I’ve never missed a single post and i never plan to because i love what you write about its you, and what you want to write about.
    Dont worry because you dont have a label to put on it, who needs them.
    You do you babe <3

  3. March 19, 2018 / 4:33 pm

    I love that first comment: for all my favourite blogs, I’d say their niche is the blogger! What else keeps a person coming back?!

    Absolutely love these photos, and that skirt on you. These pics just ooze confidence, so I’m glad you’ve managed to find that on your blogging journey!

    I found you through Alice, in case you’re wondering.


    • March 22, 2018 / 1:29 am

      Hello lovely, thank you so much for your kind words! Awww I love Alice and it’s thanks to her that these pictures are great, she’s amazing! xxx

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